Analysis of "The Persuaders"

 

 

     I recently watched "The Persuaders" and realized that whether we realize it or not, advertisement has a huge effect on our generation. Our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. The video helped me realize how much work goes into the advertisement of a certain product and how effective it is.

"The Persuaders" contained many astonishing portions.

• It mentioned how the use of many colors in a commercial is beneficial since it catches the eyes of the audience. (refer to video posted)
• The film even mentions the marketing effects in politics. Such as how politics use marketing effects to get elected and then stay in office.
• One agency performed their market research by studying different cults. This type of marketing is called Psuedo-Spiritual Marketing, which made people feel like they belonged to something bigger than themselves.                                                                                      http://voices.yahoo.com/the-persuaders-review-pbs-film-1281969.html
• An advertising writer, Bob Garfield, says that you cannot walk down the street without being bombarded. You go to fill up your gas tank and see the advertisement of news headlines at the pump, you go into the bathroom and you are staring at an ad on the urinal and then you also look up at the sky and there's skywriting. http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/synopsis.html
• You can not escape advertisement. It is everywhere! 

      This document definitely had an influence on me and the way I consume the media. By watching it, I was greatly educated on the advertisement industry. I have learned that the marketing industry not only influences what we purchase, but also how we view ourselves and everything that surrounds us. Companies love to use emotional connections in ads to sell their product. They do this because they know it influences the audience into believing that they truly need the product and can not live with out it. These types of commercials and billboards effect how we view both ourselves and others around us.

      Connecting to your audience through their emotions is key in advertising. Kevin Roberts, the CEO of Saatchi & Saatchi Worldwide said, "What consumers want now is an emotional connection. They want to be able to connect with what's behind the brand, what's behind the promise. They're not going to buy simply rational. You feel the world through your senses, the five senses, and that's what's next."  A commercial can have all the greatest athletes in it, but if it does not make an emotional connection between the product and the audience, then its pointless. http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/themes/magic.html