Analysis of "The Persuaders"

 

 

     I recently watched "The Persuaders" and realized that whether we realize it or not, advertisement has a huge effect on our generation. Our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. The video helped me realize how much work goes into the advertisement of a certain product and how effective it is.

"The Persuaders" contained many astonishing portions.

• It mentioned how the use of many colors in a commercial is beneficial since it catches the eyes of the audience. (refer to video posted)
• The film even mentions the marketing effects in politics. Such as how politics use marketing effects to get elected and then stay in office.
• One agency performed their market research by studying different cults. This type of marketing is called Psuedo-Spiritual Marketing, which made people feel like they belonged to something bigger than themselves.                                                                                      http://voices.yahoo.com/the-persuaders-review-pbs-film-1281969.html
• An advertising writer, Bob Garfield, says that you cannot walk down the street without being bombarded. You go to fill up your gas tank and see the advertisement of news headlines at the pump, you go into the bathroom and you are staring at an ad on the urinal and then you also look up at the sky and there's skywriting. http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/synopsis.html
• You can not escape advertisement. It is everywhere! 

      This document definitely had an influence on me and the way I consume the media. By watching it, I was greatly educated on the advertisement industry. I have learned that the marketing industry not only influences what we purchase, but also how we view ourselves and everything that surrounds us. Companies love to use emotional connections in ads to sell their product. They do this because they know it influences the audience into believing that they truly need the product and can not live with out it. These types of commercials and billboards effect how we view both ourselves and others around us.

      Connecting to your audience through their emotions is key in advertising. Kevin Roberts, the CEO of Saatchi & Saatchi Worldwide said, "What consumers want now is an emotional connection. They want to be able to connect with what's behind the brand, what's behind the promise. They're not going to buy simply rational. You feel the world through your senses, the five senses, and that's what's next."  A commercial can have all the greatest athletes in it, but if it does not make an emotional connection between the product and the audience, then its pointless. http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/themes/magic.html

Blog Critique

I checked out and read through the blog called "Primal Toad", which I found on Google. The writer of the blog is Ben Hirshberg, a 19 year-old boy who travels the world and loves to "take the rode less traveled". Due to the author being so young and not trained in exercise science or health, this blog might not be a very credible source to refer to.

Although the blog might not be a credible reference, it was very interesting to read since it mentioned topics that I enjoy to learn about, such as health and fitness. I loved skimming through the blog because it gave good exercise tips and healthy food recipes in order to obtain a healthy lifestyle. 

A couple different topics that I viewed in the blog included workout tips and a healthy Paleo ice cream recipe. The workout tips told the reasons for why people are prevented from building muscle. Then comes the ice cream section, where all I wanted to do was eat my laptop because the picture of it looked quite tasty! The cool part about it was that although it looked unhealthy, it was not at all.

All in all, this blog was well written and intriguing. The author might be young, but it seems he knows what he is talking about. He might not be very educated in all the subjects of the blog, but he has probably done a lot of research. 

http://primaltoad.com/blog/

Carrie Ann Inaba’s Blog: I Fell for My Dress!
Carrie Ann Inaba literally fell out of her chair on Monday night's "Dancing With the Stars". She claimed to have fallen due to a dress malfunction. Although Carrie embarrassed herself, she said it was worth it because at least her outfit was beautiful that night.
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Justin Timberlake & Jessica Biel's Wedding Photo Revealed
Timberlake and Biel finally tied the knot after dating for five years. They were married in an Italian village on October 19. The guests of their wedding included a couple hundred of friends and family. They treated their guests to wine, cheese and many grand entrees.
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Adele's Baby Boy: Singer Welcomes Son With Simon Konecki
Famous British singer, Adele, recently had a baby boy with boyfriend, Simon Konecki. The newborn is the couple's first baby together. The couple has been dating since 2011 and have no plans of marriage.
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Driskel has been a key in Gators' ascent

With a difficult game coming up this weekend against LSU, fans can be assured that Jeff Driskel is ready. He has improved a great amount since last year. Driskel realizes that the LSU defensive line is talented, but he says that an attitude of negativity in not going to help the situation. He is going to go into the game confident.

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Fans fall from Georgia Tech stadium twice in 2 weeks

What a coincidence for two Georgia Tech fans to have fallen one weekend after another. The first fan fell 35 feet while the other fell 15 feet. They were both treated at Grady Hospital with no serious injuries. Both of the falls were the fault of the fans themselves.

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Despite struggles by Sanchez, Jets don't think it's Tebow Time _ yet

Many Jets fans are awaiting the game when Tebow will be put in as the quarterback, but coaches say it is not the right time yet. Fortunately, Tim Tebow understands the coaches decision. They have made their decision for the benefit of the team.

 

Hurricane Michael strengthens to Category 3, not a threat to land

Hurricane Michael is the the first hurricane to threaten the Atlantic Ocean this hurricane season. It is a category 3, with winds of 115 mph. Although this hurricane sounds threatening, it is expected not to touch land.
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Firefighters prepare for large Washington state blazes to merge, with lightning storm to come

On Sept. 21, the meterologists in Washington state were worried about the lightning storm expected to come. This storm was threatening to the area because there had already been a great amount of wild fires. State officials are warning citizens to stay indoors and limit thier physical activity.
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People asked to evacuate Alaska tourist town of Talkeetna as river swells from heavy rains

Talkeetna, Alaska is suffering from flooding due to the recent rain showers. The flooding is also being caused by the rise in town's nearby river. This flooding has caused many roads to be closed and landslides to occur.
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Texas company's massive American flag finds a place above Ground Zero
The Dixie Flag Manufactoring Company in San Anotnio, Tx. has recieved the honor of creating the American Flag that is to hang over the new World Trade Center. The company takes great pride in helping to honor such a site. The company is known for thier flags in the past, such as the ones hung at the U.S. Capitol, many football games and the Gearge Washington Bridge.

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'Today Show’ decision to air Kris Jenner over 9/11 has some calling for boycott, could further erode ratings

Many Americans are raging over how "The Today Show" decided to interview Kris Jenner on her new breast implants instead of taking a moment of silence on Sept. 11. The viewers are so furious about this event that they are tweeting at and sending emails to the news station, complaining about what occured. The decision that NBC made was completely disrespectful and not American.

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Teen girl escapes after Illinois man allegedly held her captive more than two years

A 19-year-old St. Lious women escaped her kidnapper's house after being held hostage for more than three years. She flew from the 25-year-old man's house with her 2-year-old boy. She said she suffered beatings and sexual assaults everyday. The most disturbing part of the whole story is that the kidnapper's mother was in on it too.

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Two face charges in Lynchburg store break-in

Two men in the Lynchburg were arrested early this morning for robbery of a local market. They stole beer, cigarettes, and male enhancers. These men, Barricks and Yancey, are charged with larceny and breaking and entering.
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Appomattox bank robbery first in decades

The Farmers Bank in Appomatox has gone 94 years with out a bank robbery, that was until tuesday afternoon. Booker-Bey is charged with armed robbery and the bank's stolen money was returned to it within an hour. The bank's president and CEO hopes the bank can go another 94  years with out a robbery!

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Smith Mountain Lake sees nearly 3 foot drop in water levels

If Smith Mountain Lake keeps up this low tide, it will not look so good for boaters. Appalachian Powers was forced to release 600 cubic feet of water per second until Sept.1, but the water level is still a concern. It seems Smith Mountain Lake is in desperate need of a good rain shower.
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